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Strategic Management Case Studies - Business Strategy Analysis & Decision-Making Scenarios for MBA Students & Corporate Leaders
$50.2
$91.29
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Strategic Management Case Studies - Business Strategy Analysis & Decision-Making Scenarios for MBA Students & Corporate Leaders
Strategic Management Case Studies - Business Strategy Analysis & Decision-Making Scenarios for MBA Students & Corporate Leaders
Strategic Management Case Studies - Business Strategy Analysis & Decision-Making Scenarios for MBA Students & Corporate Leaders
$50.2
$91.29
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Description
Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 38 featured cases include in the 11th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries. For consultants and other strategic planners.
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Reviews
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Verified Buyer
5
Very good book, comprehending cases for many global and local industries, small and big companies, with sales risisng or declining, facing pressure from substitutes, intense rivalry and demanding customers.Summary of the Industry situation are helpful guides to solve the cases with the financial statements, frequently included, helping to provide deeper data.

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