City Branding: Theory and Case Studies - Urban Marketing Strategies for Tourism and Economic Development

$87.45

$159

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City Branding: Theory and Case Studies - Urban Marketing Strategies for Tourism and Economic Development

$87.45

$159

45% Off

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Estimated Delivery: 10-15 days international

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SKU: 40715775

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Description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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Reviews

*****

Verified Buyer

Excellent book.Very clear explanation about marketing and metropolises; with all the information you need to understand this topic.Full of good cases of study.

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